Cheap iphone 4s Do AdWords and Other PPC Ads Really Work?
He's had 87 clicks so now he's confident everything is working Cheap iphone 4s. Joe checks his payment processor account to see how much money he's made - there are no new sales.
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By this time, Joe has spent over $800 on clicks and so far, only Google is making any money Cheap iphone 4s. Disgusted with the lack of sales, Joe cancels his AdWords account because "PPC ads don't work".
Joe made several crucial errors. First of all, you don't want to use a single ad for hundreds of keywords Cheap iphone 4s. Some of Joe's keywords were related to radio equipment, while others were related to construction kits and engines.
All those keywords would trigger the exact same ad to be shown. If someone searches for a specific item, they're not likely to click on a generic, one-size-fits-all ad that's just about model airplanes in general.His next mistake was to raise his bid price to get more displays of his ads. Sure, more displays did mean that he started getting clicks, but those clicks didn't do anything except cost him money. Those visitors may have originally searched for model airplane engines,Cheap iphone 4s but Joe's ad took them to the home page of his site - not to a page related to engines. Most people won't waste time navigating around your website, trying to find the item that matches up to what they're actually searching for. They've already searched on Google, then they clicked on your ad, now you're telling them that they have to search even further to find what they're looking for.Cheap iphone 4s That's it, they're gone in a flash.To do things right, you should have your ad directly related to the keywords you're using. If your keywords are about model airplane engines, your ad should also be specifically about model airplane engines. And when someone clicks on your ad, you should send them directly to the page on your website that's about model airplane engines. Going this route will get you more clicks and more of those clicks will become sales.Ideally, each keyword should have its own specific version of your ad and that ad should lead directly to the page on your website that's about that specific topic.
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